Ryanair calls for greater transparency in Google’s online advertising

Ryanair has called on Google to enforce greater transparency in its online advertising following complaints from customers that they have been misled into booking flights on non-Ryanair websites

5th October, 2015

Ryanair has called on Google to enforce greater transparency in its online advertising following complaints from the airline’s customers that they have been misled into booking flights on non-Ryanair websites.

The airline said screenscraper websites pay to have their websites ranked above the official Ryanair website on Google searches.

“Ryanair has received numerous complaints from our customers who have inadvertently purchased Ryanair flights on the eDreams website, as a direct result of the...

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