RTE1 to be rebranded

As reported by The Sunday Business Post earlier this year, RTE1 is set to launch a new on-screen identity.

28th October, 2006

As reported by The Sunday Business Post earlier this year, RTE1 is set to launch a new on-screen identity. The move follows the 2004 rebrand of RTE2. Created by RTE in association with Red Bee Media, 12 new RTE1 ‘idents’ (the visual tags that identify the station) have been created to represent life in Ireland.

Red Bee recently rebranded ITV’s channels, and manages all on-air promos, content and play-out for the BBC’s terrestrial and digital...

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