RTE to screen live ad during rugby match

RTE is preparing to screen its first-ever live television advertisement during the Munster-All Blacks rugby game on Tuesday, November 22.

8th November, 2008

RTE is preparing to screen its first-ever live television advertisement during the Munster-All Blacks rugby game on Tuesday, November 22.

The 90-second ad, which will take up an entire commercial break, is being prepared by directory inquiries company 11850 and its ad agency, The Hive.

The company has not revealed much about the contents of the ad, but did say that the stars would be the ‘118’ and ‘50’ characters from its existing ads. The characters are...

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