RTE strikes €900,000 Spar deal

A new €900,000 deal between RTE and BWG Foods will see a Spar shop grace the set of RTE soap, Fair City.

1st November, 2011
Christy from Fair City [Still from RTE.ie]

RTE Television has announced a new sponsorship deal with BWG Foods, the owners and operators of the Spar brand in Ireland, according to an RTE statement.

The agreement, which is part of an overall marketing investment of €900,000 over the next three years, will see Fair City character Christy Phelan's corner shop transformed into a Spar store in early December.

According to RTE's statement, the deal marks the first high profile product placement agreement for...

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