RTE strikes €900,000 Spar deal

A new €900,000 deal between RTE and BWG Foods will see a Spar shop grace the set of RTE soap, Fair City.

1st November, 2011
Christy from Fair City [Still from RTE.ie]

RTE Television has announced a new sponsorship deal with BWG Foods, the owners and operators of the Spar brand in Ireland, according to an RTE statement.

The agreement, which is part of an overall marketing investment of €900,000 over the next three years, will see Fair City character Christy Phelan's corner shop transformed into a Spar store in early December.

According to RTE's statement, the deal marks the first high profile product placement agreement for...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago