After a €70 million revenue shortfall last year, RTE is optimistic about its commercial prospects for 2010.
This comes on the back of a restructuring of its advertising sales team and an anticipated increased spend by some key advertisers.
Geraldine O’Leary, commercial director of RTE Television, said she expected the overall advertising market to be ‘‘at worst, flat’’ in 2010, and said she was confident RTE could perform well. She confirmed that there had been a...
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