RTE ready for big switch

RTE’s drive to inform the public about the switch from analogue to digital terrestrial television begins this week, writes Catherine O’Mahony

12th March, 2011

This week, RTE will commence the tricky job of persuading the Irish public to prepare for the shutdown of their old TV signal and the adoption of digital terrestrial television (DTT).

Advertising for the Saorview service will begin on TV, radio and online. A national PR campaign will also be launched, as well as a communications campaign involving community groups and sports associations.

A dedicated call centre has been set up in RTE to manage...

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