One of the most popular shows on Irish radio, Liveline with Joe Duffy, is offering advertisers a €400,000 sponsorship deal for 2013. The programme is sponsored by Lyon's Tea, though in recent years, it has also had endorsement deals with Nissan and Specsavers.
RTE said that the value of the airtime would be worth more than €1 million, based on rate card prices. The deal to sponsor the phone-in show includes several 'stings' from the brand,...
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