RTE now looks likely to miss its revenue targets this year. Catherine O’Mahony assesses the challenges facing the broadcaster.
As it gears up for a glitzy launch of its autumn schedule this week, RTE can look back on an extraordinary financial run over the past five years. Underpinned by small, but steady, licence fee increases, and a sunny climate for advertising, the station has been producing double-digit advertising revenue growth every year since 2003.
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