Wednesday October 28, 2020

RTE aims to score big from Euro 'ad ons'

RTE is expecting its Euro 2012 schedule to result in a major boost to advertising revenue, an expectation reflected by its tournament rates and supported by sales to date.

9th June, 2012

RTE is expecting its Euro 2012 schedule to result in a significant boost to advertising revenue, an expectation reflected by its tournament rates and supported by sales to date.

RTE Two will broadcast exclusive Irish coverage of the event, with 31 European Championships games to be shown - 27 live, the remaining four later. Live games (plus commercials) will also be broadcast in high definition on RTE Two HD.

"Obviously, for tournaments like this, with Ireland in them...

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