RTE is expecting its Euro 2012 schedule to result in a significant boost to advertising revenue, an expectation reflected by its tournament rates and supported by sales to date.
RTE Two will broadcast exclusive Irish coverage of the event, with 31 European Championships games to be shown - 27 live, the remaining four later. Live games (plus commercials) will also be broadcast in high definition on RTE Two HD.
"Obviously, for tournaments like this, with Ireland in them...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team