Rovers in the driving Seat

The League of Ireland champions will now have the car company as their title sponsor, writes Siobhán Brett.

4th December, 2011
Rovers in the driving Seat
Lorenzo Heller of Seat Ireland and Simon Elliot of Volkswagen Ireland launch Seat's sponsorship of Shamrock Rovers. Photo: Feargal Ward

Seat Ireland will tomorrow be announced as the new title sponsor of Shamrock Rovers FC.

The car firm's parent company is already the title sponsor of the Uefa Europa League - for the group stage of which Rovers surprisingly qualified this season - and its two-year deal with the team is part of its broader plan to augment its connection to sport, and to boost its profile in the Irish market.

According to Lorenzo Heller,...

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