Saturday June 6, 2020

Rosy future for cider in Europe

As C&C makes cautious moves into the European cider market, the company is keeping an eye on the once sleepy British competition.

12th May, 2007

As C&C makes cautious moves into the European cider market, the company is keeping an eye on the once sleepy British competition.

Europe is wide open for expansion by Magners owner C&C, and the group is about to start selling the cider story in Barcelona and Munich.

At the same time, the company is still on track to get a 4 per cent share of Britain’s beer market so, in many...

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