Rolls Royce ups focus on wealthy Asian market

Rolls-Royce, the ultra-luxury car brand owned by BMW, plans to increase outlets by 14 percent within five years as it chases growing numbers of wealthy customers.

27th November, 2012
Rolls Royce ups focus on wealthy Asian market
Rolls Royce's Phantom II model

Rolls-Royce, the ultra-luxury car brand owned by BMW, plans to increase outlets by 14 percent within five years as it chases growing numbers of wealthy customers.

Rolls-Royce wants to raise the number of dealers to 120 from 105 to reach millionaires in markets like Chile, Thailand and Vietnam.

Unfazed by Europe’s debt crisis, the company expects the updated version of its $380,000 (€293,000) Phantom sedan will help it reach a second consecutive sales record this year after delivering...

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