Rocking at the Electric Picnic

Heineken, Southern Comfort, Bacardi and Nokia are all confirmed sponsors of this year’s festival (September 1, 2 and 3), for which tickets went on sale last week.

7th April, 2007

Heineken, Southern Comfort, Bacardi and Nokia are all confirmed sponsors of this year’s festival (September 1, 2 and 3), for which tickets went on sale last week.

Organisers are finalising contracts with others, with an emphasis on securing tie-ins with brands that can offer a service (Bacardi provides an extra venue, for instance).

The event features the Beastie Boys, Iggyand the Stooges, Icelandic singer Bjork and former Pulp frontman Jarvis Cocker. Based in Stradbally, Co Laois,...

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