Limerick Marketing Company - the country's only place-marketing semi-state - has estimated that its first major promotional project this year, the city's Riverfest festival, will be worth €5.5 million to the local economy.
Overall investment in the four-day festival, running over the May bank holiday weekend, is just shy of €200,000, between sponsorship deals and Limerick City Council.
According to a cost-benefit analysis carried out by theLimerick Marketing Company, the economic benefit accruing will be...
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