Revenue monitored social media on property tax comments

The Revenue Commissioners paid €48,000 to a private company to monitor people's comments on Facebook and Twitter about the introduction of the property tax.

It hired SAS to analyse what people were saying about the tax on the popular social networking sites and websites as well as scanning newspapers and magazines. The official assignment was to monitor ''customer sentiment as the new tax was introduced for owners of 1.9 million houses and apartments ...