Retailers have ‘not fully exploited online market’

Irish retailers have not fully exploited the potential of the online market, according to ecommerce firm Magico.

9th August, 2008

Irish retailers have not fully exploited the potential of the online market, according to ecommerce firm Magico.

Irish firm Magico said that, although traditional high-street retail activity was suffering a downturn, internet sales in Ireland could jump by up to 50 per cent this year as consumers become more conscious of prices and time.

‘‘However, many Irish retailers have yet to realise this and are unknowingly denying themselves profits. Irish businesses need to sit up and...

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