Thursday August 6, 2020

Retail Tech: Changing the way you shop

For Ken Hughes of Glacier Consulting, marketing in-store is all about changing the way shoppers relate to brands, writes Shane O'Leary.

6th July, 2014
As new items are continuously developed, choice becomes more complex and we default even further to our routine.

Ken Hughes, who runs Glacier Consulting and is one of one of Europe's leading experts on shopper marketing, points out how we now tend to shop in autopilot mode. ''There are thousands of products to choose from in an average supermarket, so we shortcut by buying the same things we did last time. As new items are continuously developed, choice becomes more complex and we default even further to our routine. Brands that achieve positive...

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