Refine the art of selling

A new accelerator programme aims to teach start-ups how to sell themselves on the market, writes Philip Connolly.

6th July, 2013
Jim McCoy of InterCall and Alan Clayton of SOSVentures. Photo: Clare Keogh

Acommon complaint among venture capitalists and tech investors is that many new firms simply do not know how to sell. While a start-up may have an amazing new technology, it won't be much use unless they can find someone willing to pay for it.

A new accelerator programme, backed by SOSventures, a fund established by the serial entrepreneur and investor Sean O'Sullivan, is set out to fill the sales skills gap present in many new...

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