Refine the art of selling
A new accelerator programme aims to teach start-ups how to sell themselves on the market, writes Philip Connolly.
Acommon complaint among venture capitalists and tech investors is that many new firms simply do not know how to sell. While a start-up may have an amazing new technology, it won't be much use unless they can find someone willing to pay for it.
A new accelerator programme, backed by SOSventures, a fund established by the serial entrepreneur and investor Sean O'Sullivan, is set out to fill the sales skills gap present in many new...
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