The Co Westmeath company has invested more than €15,000 - which is about half of its entire 2009 marketing spend - in rebranding six of its lorries to promote One Direction, the band Horan is singing with in the ITV show.
The Mullingar-based firm’s drivers have helped by handing out leaflets to passers-by to encourage them to vote for Horan.
Michael Wallace, who owns the firm, said he had known the 16-year-old singer all...
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