Friday October 30, 2020

Recycling firm supports Irish X Factor singer

Wallace Recycling has put its money and marketing clout behind local boy Niall Horan, one of the final contestants in the X Factor TV talent show, writes Catherine O’Mahony.

23rd October, 2010

The Co Westmeath company has invested more than €15,000 - which is about half of its entire 2009 marketing spend - in rebranding six of its lorries to promote One Direction, the band Horan is singing with in the ITV show.

The Mullingar-based firm’s drivers have helped by handing out leaflets to passers-by to encourage them to vote for Horan.

Michael Wallace, who owns the firm, said he had known the 16-year-old singer all...

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