Wednesday April 1, 2020

Recession across the generations

New research from advertising agency DDFH&B also highlights attitudes to the recession in different generations. Teenagers, according to a survey carried out in the last two months, see some advantages to the downturn because their nights out are che

21st March, 2009

New research from advertising agency DDFH&B also highlights attitudes to the recession in different generations. Teenagers, according to a survey carried out in the last two months, see some advantages to the downturn because their nights out are cheaper.

This group includes the toughest critics of advertising messages - they w ant to be made laugh and they particularly dislike being shown anything ‘‘expected’’.

People in their 20s are...

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