Saturday November 28, 2020

Rebuilding faith in Irish meat

Initial studies show craft butchers are benefiting as consumers seek more reliable sources of meat, writes Samantha McCaughren.

24th February, 2013
Browsing the meat section at Tesco: awareness of meat's origins has risen significantly due to the horsemeat scandal. Photo: Collins

Irish systems may take the credit for exposing the widespread use of horsemeat in beef products, but the scandal has undermined consumers' confidence in what they are eating. Ireland has been building up its image as a food island - but the question now is how much damage has been done.

There would seem to have been some PR damage, at least. A new survey carried out by Ignite Research points to concerns over the...

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