There’s no such thing as a free DTT launch

28th May, 2011

Last week, Saorview was launched. For most Irish television consumers who already have Sky or UPC it is completely irrelevant. But for about 250,000 households, it will mean that it’s time to upgrade your television or get a new digital set-top box.

That’s a minimum cost of €70 per household (presuming it’s just one television to be covered, as every non-Saorview TV will need a Saorview digital box).For some households, the costs could be...

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