Tuesday January 28, 2020

Reality Bytes: Are we too starry-eyed about start-ups?

"We should run this country/company like a start-up." How many times have you heard a pundit or a colleague say that?

13th October, 2012
2
As difficult and stressful as everyone says it is, creating a profitable business is a triumph.

"We should run this country/company like a start-up." How many times have you heard a pundit or a colleague say that?

The intention is noble. It is a suggestion that there should be more creativity, more elbow grease and more 'innovation' applied.

It's true that start-ups are exciting. Start-ups are sexy. We in the media lionise start-ups (this newspaper features a special Start-up of the Day interview every weekday on *The Daily Business Post*).

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