Sunday August 9, 2020

Real Views: Loyalty is built on trust and everyday interactions

We all know the theory of customer loyalty.

24th March, 2013
Leanne Papaioannou, managing director of Chilli Pepper Marketing.

We all know the theory of customer loyalty. A business that retains its customers for longer makes more money from them at a lower cost than one that is constantly paying to acquire new customers.

Actually doing it - the practice of customer loyalty - is not so straightforward. The first misconception I have found is that some businesses think that a customer-loyalty programme will be a 'quick fix' - that they can simply bolt...

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