Real Views: Loyalty is built on trust and everyday interactions
We all know the theory of customer loyalty.
We all know the theory of customer loyalty. A business that retains its customers for longer makes more money from them at a lower cost than one that is constantly paying to acquire new customers.
Actually doing it - the practice of customer loyalty - is not so straightforward. The first misconception I have found is that some businesses think that a customer-loyalty programme will be a 'quick fix' - that they can simply bolt...
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