Real views, business perspectives: The personal touch of small businesses
Irish businesses must let go of the 'each for their own' mentality that was rife in the Celtic tiger years, writes Michelle Kinsella.
Irish businesses must let go of the 'each for their own' mentality that was rife in the Celtic tiger years. In any locality, the success of one business can have a knock-on effect on surrounding enterprises. It is important that we advertise and promote each other in any way we can - for example, by referring customers on to neighbouring businesses, having their business cards and information leaflets to hand and setting up online links...
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