Reading the signs and branding the future

Marketers, media-owners and industry experts give their views on what lies ahead in the next 12 months for the media and marketing sector.

6th January, 2013
Crystal ball gazing may be the stuff of fantasy, but reading trends is the work of skilled media amd marketing professionals. Photo: thinkstock

Last year was again a challenging one for media organisations and marketing departments, but this hasn't hindered an upbeat outlook for 2013. Neither shrinking budgets nor unrelenting pressure to keep up with technology are new to the industry, but perhaps the belief that there's little that incisive decision-making and wise budgeting cannot overcome, is. We asked marketers, media-owners and industry experts to share some of their thoughts on what lies ahead.

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