Ranking the top consumer brands

Retailers’ own-labels were heavily promoted but that hasn’t dented consumer loyalty to big brands like Coca Cola, writes John Ruddy.

6th September, 2008

Retailers’ own-labels were heavily promoted but that hasn’t dented consumer loyalty to big brands like Coca Cola, writes John Ruddy.

From Tesco’s Cash/Trash Saver s spat with Lidl to the launch of Superquinn’s gourmet SQ delicacies, mainstream retailers’ own-labels have dominated their advertising in the last year.

Price comparisons of branded goods, once the mainstay of tit-for-tat price advertising, are now far less prevalent, and are...

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