Wednesday June 3, 2020

Radio stations to fund new ad research tool

Commercial radio stations and RTE have come together for the first time to fund a new radio advertising tool for media buyers and advertisers.

16th July, 2011

Commercial radio stations and RTE have come together for the first time to fund a new radio advertising tool for media buyers and advertisers.

A pilot programme this October will measure the impact three Irish radio campaigns are having on brand awareness.

If the pilot goes well here, the research will be offered to advertisers as a free service to supplement the quarterly JNLR (Joint National Listenership Research) surveys of radio audience habits. Funding will...

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