Radio stations to benefit from JNLR rule change

Local radio stations will soon be in a position to use new data to maximise commercial revenue under changed terms of the JNLR report, The Sunday Business Post has learned.

26th January, 2014

Local radio stations will soon be in a position to use new data to maximise commercial revenue under changed terms of the Joint National Listenership Research (JNLR) report, *The Sunday Business Post* has learned.

An agreement has been reached that permits local and regional stations to present detailed breakdowns of listener numbers - previously restricted to internal use - in dealings with advertisers.

For the last ten years, local stations have had access to this...

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