Radio stations to benefit from JNLR rule change
Local radio stations will soon be in a position to use new data to maximise commercial revenue under changed terms of the JNLR report, The Sunday Business Post has learned.
Local radio stations will soon be in a position to use new data to maximise commercial revenue under changed terms of the Joint National Listenership Research (JNLR) report, *The Sunday Business Post* has learned.
An agreement has been reached that permits local and regional stations to present detailed breakdowns of listener numbers - previously restricted to internal use - in dealings with advertisers.
For the last ten years, local stations have had access to this...
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