Radio stations living for the weekend

Weekend radio has traditionally been the poor relation of the radio world. Rarely do weekend presenters receive a mention when the regular round of listenership figures appear, while their colleagues’ performances Monday to Friday are carefully scrut

7th October, 2006

The weekend is often seen more as a testing ground for new talent - a prelude to a move to a weekday slot rather than the main attraction.

This is partly a matter of mathematics. The average daily listenership to radio is 246 minutes mid-week, which drops to 219 on Saturdays and to 187 to Sundays, according to figures from MCM. Many leading stations’ audiences are halved on Sundays. Today FM gets only 51 per...

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