Radio slots hold strong appeal for advertisers

When you talk to media buyers, it’s not hard to see why so many well-heeled investors want a chunk of the Irish radio market.

14th July, 2007

When you talk to media buyers, it’s not hard to see why so many well-heeled investors want a chunk of the Irish radio market.

Such was the demand for advertising minutes on radio stations this year, that many brands were in a queuing system for much of the first quarter, waiting for another advertiser to cancel so they could get airtime.

Latest figures from the Institute of Advertising Practitioners of Ireland reveal that...

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