Monday May 25, 2020

Radio sector responds to ad critics

Despite recent and well-publicised differences over their funding, RTE and the independent radio sector have once again come together to promote their medium to advertisers.

14th May, 2011

Despite recent and well-publicised differences over their funding, RTE and the independent radio sector have once again come together to promote their medium to advertisers.

Following a fresh wave of criticism over the poor quality of many radio adverts, the attention grabbing campaign emphasises the creative potential of radio.

Its theme is ‘‘Where the imagined becomes real.” It will run across all 36 Irish radio stations three times a day for two weeks, occupying time...

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