Thursday October 29, 2020

Rabodirect's €200k campaign

Rabodirect is to spend €200,000 on a new marketing campaign over the next 14 weeks.

24th September, 2005

Rabodirect is to spend €200,000 on a new marketing campaign over the next 14 weeks.

The online bank was launched in May with a series of funny ads and now has some new ones on the ‘straight talking' theme. There is new creative for radio, press and online, most of which has been produced by Pulse.

The first Rabodirect campaign achieved a spontaneous recall of 22 per cent, according to the company.

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