Thursday September 24, 2020

Rabbitte calls for more creativity

Minister stressed the real economic value of the advertising and media sectors, writes Siobhán Brett.

30th June, 2012
2
Fiona Curtin, president of AAI, communications minister Pat Rabbitte and Ed McDonald, chief executive of AAI. Photo: Tony O'Shea

Creativity needs to be fostered in the political and economic sphere, as well as in the advertising industry, according to Minister for Communications Pat Rabbitte.

The minister was speaking at the launch last week of a report on the economic impact of advertising in Ireland, which was commissioned by the Association of Advertisers in Ireland (AAI) shortly after its 60th anniversary last year.

The report, by Aecom, estimates overall ad spend for 2011 at €1.1...

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