Thursday September 24, 2020

Rabbitte calls for more creativity

Minister stressed the real economic value of the advertising and media sectors, writes Siobhán Brett.

30th June, 2012
Fiona Curtin, president of AAI, communications minister Pat Rabbitte and Ed McDonald, chief executive of AAI. Photo: Tony O'Shea

Creativity needs to be fostered in the political and economic sphere, as well as in the advertising industry, according to Minister for Communications Pat Rabbitte.

The minister was speaking at the launch last week of a report on the economic impact of advertising in Ireland, which was commissioned by the Association of Advertisers in Ireland (AAI) shortly after its 60th anniversary last year.

The report, by Aecom, estimates overall ad spend for 2011 at €1.1...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 8 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago