Wednesday October 21, 2020

Quinn Healthcare launches brand campaigns for TV

Quinn Healthcare, the insurance company formerly known as Bupa Ireland, is launching its first TV brand campaign as it battles to hold share against competitors such as Aviva and the VHI.

16th July, 2011

Quinn Healthcare, the insurance company formerly known as Bupa Ireland, is launching its first TV brand campaign as it battles to hold share against competitors such as Aviva and the VHI.

A series of new TV ads devised by Cork-based H and A Marketing will try to differentiate the company from others and provide reassurance to existing customers. ‘‘Research told us that the brand needed a personality to help it stand out from the crowd,”...

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