Putting the E in Eason
Ireland's best-known bookseller isn't getting left behind in the transition to the e-reader age, writes Siobhán Brett.
Fresh from a flurry of unwelcome publicity surrounding its boardroom wrangles, Eason is now eager to make headlines for a very different reason. Last week, it rolled out the opening stages of its three-year, €20 million marketing programme covering store refurbishment, rebranding and new loyalty initiatives.
Last Tuesday, the bookseller and stationer reopened its flagship store on Patrick Street in Cork city, after a €1.1 million overhaul. Stores nationwide will receive the same treatment between...
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