Putting the E in Eason

Ireland's best-known bookseller isn't getting left behind in the transition to the e-reader age, writes Siobhán Brett.

14th July, 2012
Putting the E in Eason
David Field, marketing manager, Eason: 'We want to achieve real participation with our brand message this year'. Photo: Tony O'Shea

Fresh from a flurry of unwelcome publicity surrounding its boardroom wrangles, Eason is now eager to make headlines for a very different reason. Last week, it rolled out the opening stages of its three-year, €20 million marketing programme covering store refurbishment, rebranding and new loyalty initiatives.

Last Tuesday, the bookseller and stationer reopened its flagship store on Patrick Street in Cork city, after a €1.1 million overhaul. Stores nationwide will receive the same treatment between...

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