Putting Ireland Inc back on the map

The IDA’s €2 million ad campaign is targeting key international decision makers in an attempt to stimulate foreign investment, writes Dick O’Brien

19th September, 2009

After several months of seeing Ireland’s economy take something of a battering in the international media, the IDA has gone on the offensive in an attempt to restore the country’s image as a prime location for foreign direct investment.

Launched last week by Tánaiste Mary Coughlan, the campaign was developed by McConnells for the state business development agency. The IDA said that it was somewhat ‘‘quirkier’’ than most of its previous...

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