Some 100,000 visitors are expected at this year's Punchestown Festival, generating up to €64 million for the local economy.
Seventeen former Cheltenham and Aintree winners will race at the five-day event, which kicks off this Tuesday in Naas, Co Kildare, with a prize fund of €2.5 million.
Some 15,000 corporate tickets have been sold this year, up 12 per cent, and bookings from British visitors have also risen - up by 20 per cent.
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