PR’s brand new confidence

Padraig Slattery, a one-time Peter Owens staffer, recalls a time when clients viewed PR advice as something to be thrown in as a freebie as part of an advertising contract.

And when agency bosses acquiesced.

He also remembers the time he and his team spent eight months drawing up the first contract for professional Irish rugby players for the IRFU, a job for which he charged £25,000. Then a legal expert who spent ...