Programme sales fail to swell RTE ad coffers
Sales of programme rights and formats failed to meaningfully offset falling advertising revenue for RTE last year.
Sales of programme rights and formats failed to meaningfully offset falling advertising revenue for RTE last year. The national broadcaster generated income of €10.99 million from content, merchandising and related sales - just €300,000 more than last year.
This was despite the extension of distribution of programmes into the digital arena in 2012, both nationally and internationally, with distribution of titles such as Trivia, The Clinic, Mattie and Killinaskully, among others, to Netflix and UPC.
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