Product placement is easy, but brands prefer life on the edge

Product placement is becoming more acceptable, but it remains to be seen how Irish firms and their audiences will react to its adoption here, writes Paul Allen

2nd April, 2011

Things have never been fair in love, war or product placement. Just ask Guinness: management in St James’s Gate must have felt pretty bitter when former US president Bill Clinton was photographed sipping a pint of Murphy’s during his trip to Ireland in 1995.

As the then leader of the free world sat in Cassidy’s bar in Dublin, the Guinness publicity gurus were probably rubbing their hands with glee at the thought...

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