Primark seeks Europe conquest with

Primark, which trades as Penneys in Ireland, is taking on Europe by exploiting a gap between deep discounters and pricier, fashion-led chains.

19th July, 2012

Primark’s newest store in Berlin has been open for less than an hour and already a mannequin’s right hand dangles by a cord, knocked loose in a shopper’s vain struggle to remove its 7-euro ($8.58) denim shorts.

The battered, half-naked figure illustrates a clamour for budget fashion that has helped the retailer’s recession-chic apparel gain more than a fifth of the €11.4 billion UK discount clothing market in three decades....

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