Price and customer service key for Irish consumers - survey

Irish consumers choose providers based on price but stay or go based on service, a new survey has found.

15th April, 2013
86 per cent of Irish consumers rely on word-of-mouth when choosing products and services

Irish consumers choose providers based on price but stay or go based on service, a new survey has found.

The research, carried out by consultancy group Accenture, also found that 86 per cent of Irish consumers still rely on word of mouth when choosing products and services.

Of those surveyed, 71 per cent said price was the main consideration in their decision-making but customer service has grown in importance and was cited as a factor by...

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