‘Practical patriotism’ wins for Irish brands

The Love Irish Food group is persuading consumers to give homegrown products a second look, writes Catherine O’Mahony

2nd October, 2010

A year into its existence, the industry backed Love Irish Food movement means slightly different things to different people.

Economist Jim Power, chairman of the group, said he initially warmed to the concept of a joint promotion of foods made in Ireland from his perspective as a consumer.

He said that brands which carried the Love Irish Food label had to meet tight criteria, and must be manufactured in Ireland to bear the Love Irish...

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