PR moves away from tradition
Non-traditional services such as management consultancy and property planning are the big future growth areas in public relations (PR), according to the new managing director of Ireland's biggest PR firm.
Rhona Blake, who recently replaced John Saunders at Fleishman-Hillard (Saunders has been dropped from the name), has taken over an organisation which has changed considerably in its structure and functions. The 14 Fleishman Hillard offices across Europe, which are owned by Omnicom, are starting to work together, which is why the five different names under which it used to operate have been changed to a single brand. The Dublin office has also added three divisions...
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