PR ADVICE FOR PR PEOPLE
Few who work outside the media can possibly understand the perils a ringing phone presents.
It could be a scoop, word from a contact, a juicy piece of gossip or, if you work in the property section, a message to say a hamper of the finest cuvees has been delivered to reception. But, for the 50th time on any day, it is none of the above. It is in fact a PR person ringing to ask if you got the press release that they faxed, posted and emailed. ‘‘Well, unless...
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