Wednesday June 3, 2020

Powers’ campaign glows

In a bid to rival Diageo’s Guinness Christmas ads, Irish Distillers brand Powers Gold Label has launched 48 glowing sheets as part of its Christmas campaign.

16th December, 2006

In a bid to rival Diageo’s Guinness Christmas ads, Irish Distillers brand Powers Gold Label has launched 48 glowing sheets as part of its Christmas campaign.

The Let it Glow campaign is the first of its kind to be produced as a fixed 48-sheet. The graphic depicts an old Dublin streetscape at night, with snowy cobblestones and frosted roof tops. At night, the window of each home lights up in sequence.

The billboards were...

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