John Canacott and Deirdre Kelly, the founders of Pentagon Marketing Services, are to open a new marketing company called Powerhouse Marketing in July.
Canacott said the new agency would try to bridge the gap between above-the-line and below-the-line marketing companies.
“Quite a divide has developed over the past few years, and there is a bit of a mixum-gatherum offering below-the-line services,” said Canacott, who is chief executive of Powerhouse Marketing. “We believe we will be...
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