‘Power of mobile’ boosts online marketing potential

Digital is huge, but getting your brand message right is essential, last week’s Sunday Business Post Digital Summit was told. Catherine O’Mahony report

2nd April, 2011

Pointless apps, rubbish websites, poor customer service agents: these were among the hazards pointed out to the 400 online marketing enthusiasts who attended last week’s National Digital Media and Marketing Summit sponsored By Cybercom at Croke Park.

Speakers talked about best and worst practices in digital marketing, but generally agreed on one point: this is a huge market that is here to stay.

Within that market, mobile media - following explosive growth in smartphone...

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