Posting a profit

Fastway Couriers is reaping the benefits of a major Littlewoods contract, but chief executive Bobby O’Keeffe still has An Post in his sights

30th January, 2010

Two advertising campaigns mean a lot to Bobby O’Keeffe - and neither of them is for his own company. The first is the marketing offensive by Littlewoods, the online retailer that sponsors Coronation Street on TV3, which always gives O’Keeffe a little boost. The second is the equally high-profile campaign by An Post, which gets on the businessman’s nerves.

The reason O’Keeffe likes Littlewoods is because he is chief...

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